https://www.lawfuel.com/judge-slays-dragon-branded-lawyers-marketing-effort/When Legal Branding Goes Too Far
Ben Thomson, LawFuel contributing editor
In a case that perfectly illustrates the clash between modern legal marketing and traditional courtroom decorum, a Michigan lawyer’s colorful dragon logo has been forcibly “slain” by an unimpressed federal magistrate judge.
Jacob A. Perrone of “Dragon Lawyers PC” thought his purple dragon mascot dressed in a business suit made for perfect law firm branding.
The logo, purchased online for a mere $20, appeared as a watermark on every page of a recent lawsuit he filed on behalf of a jail inmate. His reasoning? Much like attorneys who call themselves “bulldogs,” Perrone wanted his dragon to symbolize “aggressive representation.”
Federal Magistrate Judge Ray Kent, however, was having none of it. In a blistering order issued Monday, Kent struck the entire complaint, declaring the cartoon dragon “juvenile and impertinent” and reminding the attorney that “The Court is not a cartoon.”
Where Legal Marketing Meets Judicial Boundaries
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